13: #13 Never compete on price again

The on demand economy is taking over. Customers want service now. Not next week. Not tomorrow. Now. You have to find a way to avoid competing on price and racing to the bottom. There will always be somebody who is willing to do what you do cheaper. One way to gain a competitive advantage and name your price is to be faster. Same day service. Frontload your business so you can grow quicker and offer your service faster and you will win.