People do business with people they like

Its easy to forget that doing business is very much an emotional decision. People are way more likely to buy something from somebody or hire someone who they get a good feeling from.

Don't be a robot. Personalize your website. Personalize your emails. Make people read the "about us" section of your website and begin to like you.

Show a genuine interest in other people. Find out what makes them tick. Ask questions about their family and remember the name next time you see them.

Always have a positive attitude and exude excitement and smile often. It will get you farther than you think.