The key to running a great company

The longer I do business the more I realize that communication is the key to success.
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How your company communicates with its customers is the most important part of how you do business.
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How does your website read? How do your proposal emails read? How well can your team get their point across in an email?
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Email is the primary method of communication in the American economy.
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Writing great emails separates the winners from the losers and very few business owners focus on it.
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The most valuable thing you can do as a business owner is improve the written emails that your team sends. From sales to delivery to service to billing. Great emails work and poor emails cost you money.
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Here’s how to write a great email:
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Make it short and concise.
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The most productive people at my companies send 30 word emails. Sometimes 80 words. Never over 200 words.
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Cut the fluff. If it doesn’t directly help you get your point across or get the information you need in return it should be cut.
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Remove the fillers and pleasantries and sentences that don’t accomplish #1.
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Long emails get less responses. They are easier to procrastinate responding to. And most of the time people don’t actually read them.
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Make it direct.
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Nobody has time to scan an email and try to figure out what you need, who’s job it is to find it, or what the next step is for them.
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It should have a direct ask or question. And that question should be simple and easy to discern from the email itself.
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Add a few exclamation points to soften the harshness!
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Lets go over an example.
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Good email:
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Jim,
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Meet Steve, he can find you a CFO and save you a ton of money over hiring in America.
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Are you free tomorrow at 10am EST to sync with him? If not throw out a few times and he’ll send an invite.
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Thanks,
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Bad email:
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Jim,
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I hope that you are having a wonderful day and it was great to catch up with you a few hours ago to learn about your growing company! Congratulations on the recent growth and all of your success!
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Steve is a sales executive on my team and is an amazing person to talk to about your executive search. We can help you find a finance professional and I recommend South Africa and Egypt where the cost of living is really low but the finance talent is exceptional.
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Here’s how it works with our company:
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1. We set up a call to learn more about your business
2. We recruit an awesome person for you
3. You interview and we help you hire them
4. We guarantee the hire for 6 months
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If it fits into your schedule it would be great to connect with Steve to discuss this further so he can learn more about your business and how to help you in the coming days.
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Thanks again for your time. I really appreciate it!

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Okay I’m cutting it short there but you get the point. Nobody wants to read all that. Nobody will respond.
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Be direct and get the point across in as few words as possible!
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Train your team to do this and your company will grow.

Onward and upward,

Nick Huber