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Category: General
NOI — the most important term in real estate
In this email, we’re going to unpack one of the most important metrics you’ll find in real estate: NOI . NOI stands for NET OPERATING INCOME — and you’ll use this measure throughout your career, so you better get familiar with it. The last week about my trip to Raleigh to get together with a group of[...]
September 4, 2025
The 20 tools you should use TODAY to grow your business (a step by step guide)
There is a proven playbook to grow companies. What tools to use, agencies to hire, strategies to employ. I've launched 9 companies in my life - two of which are fairly large with 40 + employees and hundreds of thousands in monthly revenue. People ask me all the time for vendor recommendations. Who builds my[...]
September 4, 2025
Why SALES is the foundation of every business
Before we jump in: Over the last 12 months I’ve used AdRhino to run my pay-per-click Google ads at several of my companies. At one of our businesses AdRhino helped us reduce our cost-per-click by 44% while reducing our cost per lead by 56%. Our year-over-year ad performance is VERY GOOD. If you run a business[...]
September 4, 2025
In good times we make money... in hard times we acquire assets
Houses in my town aren't selling. As a matter of fact houses aren't selling virtually anywhere. Mortgage applications were down 90% year-over-year. Self storage brokers aren't able to sell most listings right now. Developers are going pencils-down on anything they aren't pot committed to right now. I'm hearing[...]
September 4, 2025
I spent the weekend with multi-millionaires - here is what I learned
I was lucky enough to spend the weekend with some very successful people. My friend Shaan Puri put together a group of 24 entrepreneurs, rented a few big Airbnbs and scheduled a chef and rented a basketball court in Raleigh NC. There were a few billionaires and famous people. A handful of folks with companies[...]
September 4, 2025
How to send better emails
Before we jump in: AdRhino is a paid ads agency that I am a customer of and an investor in. They run paid search and social media ads for clients in pest control, HVAC, plumbing, car washes, restaurants, real estate, and more. They track everything and will tell you the exact dollar amount return on all of[...]
September 4, 2025
✉️ An inside look at my May 2022 investor letter (sent to 275 active investors in my storage deals)
Today's newsletter is a look at how I communicate with our partners and investors. I'm including an edited version - mostly formatting to make this more readable — it was sent out as a PDF on company letterhead. A lot has changed since we did our very first deal in Ithaca. In the early days, I wasn’t writing[...]
September 4, 2025
How to analyze a business idea in 5 minutes or less
Before we jump in: If you need a new website for your business, I highly recommend WebRun.com . They build simple, beautiful websites for small businesses designed to convert visitors into customers and help your company grow. Here are four examples of beautiful websites the team built recently: Real estate[...]
September 4, 2025
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